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Podcast

The media king who built a $500m empire

By December 8, 2025No Comments

When Matt Nunn joins the Hear Me ROAR podcast: why it matters

Matt Nunn joined Kate & Tobi on Hear Me ROAR for a deep-dive conversation. For listeners who know him as the driving force behind Nunn Media, the biggest independent media agency in Australia – and others who may know him from the basketball court – this episode promises to bridge two high-performance worlds: media business and sport.

Here’s why this conversation is a can’t-miss:

From regional Ballarat to media powerhouse

  • Matt’s story starts in Ballarat, Victoria. He graduated with a Bachelor of Education from Federation University Australia in 1996, initially with plans to become a physical-education teacher.

  • But his sporting background opened a different door: after a history of playing basketball at a high level, he landed a sales role with regional broadcaster WIN in 1998 – a path that shifted his destiny from the gym to media.

  • In 2002, Matt founded Nunn Media – a lean, values-driven agency built “from scratch.”

  • Today the agency commands over A$500 million in client media investment, with more than 200 staff across Melbourne, Sydney and the United States.

From regional roots to national leadership – his career arc alone sets the tone for the podcast: about ambition, grit and evolution.

Winning at business and sport: leadership lessons from the court

What many outside media might not know: Matt’s first professional arena was basketball.

  • As a player, he represented the Ballarat Miners in the SEABL (precursor to today’s NBL1) – a journey that gave him ground-level understanding of teamwork, discipline and competitive drive.

  • Years later he returned to basketball, coaching at various levels – including leading youth state teams and senior men’s sides – and in 2023 coaching the Knox Raiders to the NBL1 national championship.

That sporting history isn’t just background. On the podcast, expect Matt to draw parallels between coaching a team of athletes and leading a high-performance media agency – how culture, motivation, strategic plays and individual strengths combine to create breakthrough results.

Why this episode resonates with the [Cubes.Co] spirit

Much like what we do at CreativeCubes.Co and CorporateCubes.Co, Matt’s journey is about creating ecosystems where people, culture and purpose drive performance. His dual world – media agency and basketball court – reflects the same energy we bring to communities, coworking, and brand building.

This episode is more than an interview. It’s a masterclass in building with heart, scaling with strategy, and leading with authenticity.

Get ready to ROAR, Enjoy the Pod 🎧