From Player to Powerhouse: Inside the Business of Victory
Marko Gluscevic from the Melbourne Victory knows what it takes to lead in a high-performance environment. As the commercial engine behind MVFC, he’s driving the club’s off-field success in a hyper-competitive market.
In this episode of Hear Me Roar, Kate and Tobi dive into the world of brand-building, leadership, and resilience through Marko’s lens. It’s a powerful conversation that blends the energy of sport with sharp business thinking.
Leadership Beyond the Scoreboard
Victory isn’t just won on the pitch. Marko shares how Melbourne Victory is adapting to shifting fan behaviour, digital disruption, and rising expectations. His leadership centres on staying agile and anchored in purpose. Success, for him, comes from clarity, consistency, and culture.
Creating Commercial Momentum
The episode explores how partnerships fuel more than revenue. Marko explains how aligning with values builds stronger brand equity and loyalty. From match-day moments to broader campaigns, he shares how the club delivers real value for fans and sponsors alike.
Why This Episode Matters
You’ll learn:
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How Melbourne Victory is growing its fan base in a crowded entertainment market
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Marko’s playbook for leadership, loyalty, and long-term thinking
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The crossover between elite sport and top-tier business strategy
Whether you work in sport, brand, or business – this one will hit home.
🎧 Tune in and discover how Melbourne Victory’s Marko Gluscevic is leading change and playing to win – on the pitch and in the boardroom.